The year 1982 proved itself to be a milestone year for the history of broadcast media in India. 1982 saw the advent of National telecasts and introduction of colour TV in the Indian market, Indian small screen programming started off in the early 1980s. At that time there was only one national channel Doordarshan, which was government owned.
Around the same time, The Ramayana and Mahabharata (both Indian spiritual & mythological stories) were the first major television series produced. These serials notched up the world record in viewership numbers for a single program. By the late 1980s more and more people started to own television sets. Though there was a single channel, television programming had reached saturation. Hence the government opened up another channel, which had part national programming and part regional.
The central government launched a series of economic and social reforms in 1991 under Prime Minister Narasimha Rao. Under the new policies the government allowed private and foreign broadcasters to engage in limited operations in India. This process has been pursued consistently by all subsequent federal administrations. Foreign channels like CNN, STAR TV and private domestic channels such as Zee TV, ETV and Sun TV started satellite broadcasts. Starting with 41 sets in 1992 and one channel, by 1995, TV in India covered more than 70 million homes giving a viewing population of more than 400 million individuals through more than 100 channels.
In the last ten years a television set (Or an ‘Iditot Box’ as some lament about it) has become an inevitable necessity rather than a luxury in urban Indian households. According to a research conducted in 2013, there are approximately 750 million television viewers in India, being exposed to around 748 Permitted Private satellite television stations, in addition to that more than 30 Government channels are there. (As on 02/12/2013) In keeping with the number of growing television channels and consumers, the look, size, and vanity of television sets as well as the content being broadcasted has tremendously undergone a change.
Today there is cut throat competition in the industry with the audience being served an extremely diverse platter with unlimited viewing options to choose from. However, owing to a constant hammering or monotonous content which revolves around Indian soap operas, highly influenced American teen dramas, slap-stick sitcoms and bombardment of reality shows ranging from activities like singing, dancing, cooking, to performing horrid tasks to win a title and a certain cash prize in the end. The advertising and the Hindi film industry today heavily run television.
With such conditions in the present, the future for Indian television seemed bleak unless there would be a ground-breaking initiative taken that would redefine the television viewing experience and content for the Indian audience. One such initiative has been taken by EPIC Television Networks Pvt. Ltd.
EPIC Channel is India’s first genre specific Hindi entertainment channel. It has pushed the envelope for the Indian media landscape with interesting content based on Indian history, folklore and mythology, in a uniquely contemporary format. It is the first segmented channel in Indian television history. The channel has action, drama, comedy, supernatural and narrative non-fiction content, set against Indian historic and mythological eras. The stories are innovative with high production quality and a distinct look & feel appealing to a wide segment of the audience.
Also the channel is up in the game and proven worthy with its technical prowess too. The EPIC Channel is the only channel to have shot at real locations with HD cameras. The programming strategy contains a mix of fiction as well as non-fiction shows, short form content as well as films. Certain fictional shows include Dharamkshetra, Siyaasat and Daanav Hunters to name a few.
While Dharamkshetra is a never seen before courtroom drama, unearths these buried questions and allows the legendary characters of Mahabharata to justify their actions, Siyaasat is a story of grand passion, court room politics, and royal drama based on Indu Sundaresan’s novel, ‘The Twentieth Wife’ and Daanav Hunters chronicles the adventures of Professor Bhagawat and his team who’ve made it their mission to keep and restore peace whenever these Daanavs surface.
Apart from these path-breaking fictional shows the channel broadcasts a wide range of non-fictional content including shows like Adrishya, Ekaant and Raja Rasoi. Adrishya is an espionage show making the audience experience life from the point of view of India’s greatest spies, living through the danger, the fear, the triumphs and the captures, Ekaant takes you through abandoned roads, alleys of some of India’s historic locations and Raja Rasoi is a unique culinary show that takes us through the colourful history of food prepared in the royal kitchens, creating some of the best and the most flavorful food in the country.
On the basis of the above content, ideology and operating methods of the channel; One can hold the Epic channel in high regard comparing it with the American based ‘The History Channel’, which broadcasts documentary programs and historical fiction series.
The Epic channel is the breaking dawn of a new era for Indian television and a ray of hope for the almost dying out television Industry in India. It is rather iconic and quirky that a television channel on HISTORY will redefine the FUTURE for Indian television viewing.